Beef Most Famous Beef Meat in Wisconsin

Geiss Meat Service in Merrill, Wisconsin, has been butchering livestock for farmers in Lincoln Canton and surrounding areas since 1956, cutting well-nigh six,000 pounds of beef a 24-hour interval—that'south an average of eight to 10 beef cattle—into fresh steaks, chops, loins and roasts. Merely when third-generation owner Andrew Geiss took over the visitor in 2005, he was ready to try something new.

"I wanted to figure out a fashion to build upwards a retail business concern past expanding our sausage line," he says. "I idea at that place was more coin to be made by diversifying our products." He added a smokehouse and started taking bones meat scientific discipline classes at CALS—and soon discovered a satisfaction in crafting his own specialty meats that meat cut alone couldn't provide.

"There's a lot of pride and art that goes into it. For instance, getting that perfectly round shape and uniformity in colour when making a ham," says Geiss. "You tin can't imagine how much one thing in the smokehouse—for example, the humidity levels—changes everything, and how much work is involved."

Simply the business side wasn't going as well as he had hoped. "Honestly, I was at a point where we needed to make some serious changes with the consistency of our products in order to please customers and expand sales," he says.

He found exactly the help he needed in 2010, when he was accepted into the inaugural form of the Master Meat Crafter training program at CALS. He and his classmates—16 men and ane woman from pocket-sized meat operations all around the land—traveled to Madison regularly over the grade of two years for rigorous, hands-on educational activity in meat science and processing, roofing such areas equally fresh meats, fermented and cured meats, cooked and emulsified sausage and meat microbiology and food condom.

Swell steaks start with audio science: Researchers evaluate subtle differences in texture, appearance and other characteristics in an effort to improve beef quality.

That training earned Geiss the right to use the formal designation of Master Meat Crafter. Only fifty-fifty more than than the title, the program gave him the skills he needed to improve the quality, yields and markup on his products. "Now we're doing a ton of different kinds of sausages, and everything is turning out simply perfectly," he reports. "And I don't have to 2d-guess anything. I know that everything is exactly the way that I want it to exist, and it turns out the same every time."

The industry already has taken note of his improvements. Terminal summer Geiss Meat Service entered products for the first time in the American Cured Meat Championships and won awards in 4 categories, including first place in cooked band bologna.

But even seasoned meat crafters see the value of the chief form. The debut course included Louis E. Muench, a third-generation sausage maker who was inducted into the Wisconsin Meat Industry Hall of Fame in 2009. Since 1970, Louie's Finer Meats in Cumberland has been crafting ham, salary, bologna, breakfast links, salami, summertime sausage and dozens of other products—and winning more than 300 state, national and international awards for their quality. Its creative staff also designs an extraordinary array of bratwurst, including applewurst, bacon cheeseburger, blueberry, pumpkin pie and wild rice and mushroom.

Why would someone with that level of expertise exist interested in going back to school? "There'southward so much applied science that changes every 24-hour interval," Muench says. As examples he cites new antimicrobials adult to combat foodborne pathogens and new government food safe, labeling and operations-related regulations, including changes that will for the first time allow Wisconsin's land-inspected small processors to sell across state borders. "For our business concern to succeed in the long run, we need to keep current on everything and try to pass on as much knowledge as we can to proceed the quality and the food safe upward," says Muench.

Within a yr of completing the program, Muench had encouraged his son Louis and his brother William to sign upward with the next group of students.

That's the kind of success that the Master Meat Crafter program'south central partners—CALS, UW-Extension, the state Department of Agronomics, Trade and Consumer Protection (DATCP) and the Wisconsin Association of Meat Processors (WAMP)—envisioned when they adamant that country-of-the-fine art grooming was needed to accept the state's specialty meat production to an even college level.

Master Meat Crafter students learn the effectively points of ham manufacturing with meat science Ph.D. student Amanda King, who assisted in Jeff Sindelar'due south workshop.

Program director Jeff Sindelar, a CALS professor of creature sciences and UW-Extension meat specialist, designed it to be like an academic postgraduate program that would benefit even the most skilled and experienced artisans. In both structure and intent, the new plan mirrors the Wisconsin Main Cheesemaker programme run past the Heart for Dairy Research at CALS, which was a cardinal histrion in turning Wisconsin's specialty cheese business into a globally acclaimed leader that today accounts for more than 20 per centum of Wisconsin'south total cheese product, upward from a mere 4 per centum in the 1990s.

The Master Meat Crafter program's success will be measured over the long booty, says Sindelar: "It's which of these plants will grow, add on, which plants are going to pass along the business, whether to family members or to other people who can proceed the proper noun. Information technology's really about longevity and viability of the manufacture.

"We look at edifice leaders, at providing them with information that they didn't take otherwise, making them stronger advocates for the industry," says Sindelar. "We're trying to use our cognition, expertise and facilities on this campus to aid people grow and succeed."

Wisconsin may best be known equally America'due south Dairyland, but the state has long been home to a thriving meat industry every bit well. Only 27 states have small, state-inspected meat plants, and Wisconsin has more than any other: about 375 processors and locker shops.

"These state-inspected meat plants are located mostly in pocket-sized towns and rural areas where they provide food, jobs and services that are critical to the local farms and families, from harvesting livestock to dressing venison and other game meats," says Jeff Swenson, the state'due south livestock and meat specialist at DATCP. Together with more than 120 large, federally inspected plants, they're part of the land's $12.3 billion meat and poultry industry, which employs 19,000 people direct and 88,000 people in allied fields.

"Nosotros have a unique meat-eating and meat manufacture civilisation in Wisconsin," says Jeff Sindelar, noting that information technology is rare to find and then many aspects of the industry so well integrated in a single state.

"When you await at Wisconsin in terms of the total packet, nosotros raise animals—nosotros're a big agronomics state. Nosotros harvest the animals; three of the largest beefiness packers in the state have processing plants in Wisconsin. Nosotros take an assortment of very notable further processors such as Johnsonville Sausage, Oscar Mayer and Jack Link's," he says. "So we have this huge array of small processors that a lot of people consider specialty shops. And we accept a adequately pregnant level of interest from chefs, from the retail sector." People in that concluding group, Sindelar says, are ordering and even outset to produce their own custom meat products.

Some specialty hot beefiness sticks from McDonald's Meats Inc., of Clear Lake, Minnesota.

The field may be diverse, but the solidarity is strong. "Information technology's a actually tight-knit industry," observes Kevin Ladwig, a vice president at Johnsonville Sausage, which started out in 1945 equally a small butcher shop and at present employs 1,300 people in Sheboygan Falls and sells sausages in more than thirty countries. "Regardless of the size and shape of your business concern, everyone wants the same thing, which is to continue the industry salubrious. I don't care if you're a large, well-known multinational or a modest corner sausage shop or locker institute, we're all in this together."

And consumers are on lath likewise. Wisconsin'south meat eaters take an appetite not found in every state. In addition to cheering on their favorite Klement'south Famous Racing Sausage mascot at Miller Park, Milwaukee Brewers fans consumed 900,000 of the 5 1000000 sausages eaten at all Major League ballparks in 2012, according to the American Meat Institute—and that's non fifty-fifty counting hot dogs.

And merely as the Racing Sausage mascots drafted a Chorizo character in 2006 to join the previous lineup of Bratwurst, Polish Sausage, Italian Sausage and Hot Dog, both processors and customers are excited to endeavour new flavors and recipes.

"In that location's no way that the small meat industry would survive in a lot of states because at that place isn't that consumer back up," says Sindelar. "Nosotros have the consumers and the population to support the drive for new and unique foods."

While Wisconsin has long produced specialty meats, the Principal Meat Crafters championship and a new, shield-shaped "Specialty Meats of Wisconsin" logo—offered through the Specialty Meat Evolution Centre at DATCP—are role of a new effort to brand them, a step inspired by the successful marketing of the artisanal cheese industry over the past xviii years.

"The Principal Cheesemaker program and the marketing of the artisanal cheese industry have been very, very successful," notes DATCP Secretary Ben Brancel. "It has elevated our cheese industry to be renowned not only in the Usa but also effectually the world. And I retrieve that will exist true of the meat industry also."

The program includes a product showcase in which Master Meat Crafter candidates demonstrate their skills. Candidate John Franseen (left, with programme managing director Jeff Sindelar), served up some celebrated smoked salmon from Hewitt Meat Processing of Marshfield.

Swenson is working at DATCP to promote the state's meat processors through a multifariousness of channels including social media, the Discover Wisconsin TV prove and website, and an interactive map on DATCP'southward website that allows users to pinpoint the closest specialty meats purveyor (follow the links at http://go.wisc.edu/4rf5xz).

Wisconsin'due south minor processors currently produce 77 million pounds of product a year, according to DATCP'southward Food Prophylactic Sectionalisation. Given admission to larger markets and more diverse consumer groups, predicts Brancel, "You will encounter an explosion of new products coming out of these small-scale plants."

Changes in regulations are helping pave the style for growth. As noted, a new pilot plan will allow some of the smaller state-inspected plants to take reward of a change in the federal interstate sales regulations and for the showtime time begin selling their products outside of Wisconsin, including in Chicago and the Twin Cities.

While there's an art to creating peachy meat products, there's as well a lot of science. Understanding the ingredients—muscle and other animate being tissues—is a lesson in applied biological science. To be able to convert those ingredients into earth-class sausage and sliceable meats that are highly-seasoned, flavorful and pathogen-free, and to keep them that way during packaging and shipping, a 21st-century meat crafter has to exist part biochemist, part microbiologist and part engineer. And every bit the industry eyes emerging markets outside of the food business, expertise in such areas as human health and pharmacology could exist a plus.

The need to railroad train a new generation of science-savvy meat industry leaders is i reason that UW-Madison plans to construct a $42.8 million livestock and poultry products laboratory. The new facility, half of which volition be paid for by private funds, will characteristic land-of-the-art pilot plants—pocket-sized-scale versions of the set-ups used by today's nigh advanced meat processing firms—where scientists and their students can study every angle of meat quality and rubber.

The lab will also let researchers to explore opportunities to create new, loftier-value non-nutrient products for utilize in human and veterinary medicine, among other applications. And, through the Master Meat Crafter program and many other programs for students and professionals alike, the lab will serve to educate the innovators who are creating new products and growing the meat industry.

Bucky'south Butchery, an offshoot of the meat science laboratory, offers students opportunities to cut, process, bundle and sell a variety of meat products to an appreciative public. Here, students Madi Potratz and Elizabeth Kopp remove netting from cured hams. Photograph by Mark Hoffman/Milwaukee Journal Sentinel

"This volition be the most avant-garde building of its kind when it'south completed," notes Dan Schaefer, professor and chair of the Department of Brute Sciences.

The new facility is important to the country of Wisconsin, says Ben Brancel, from the perspective of faculty recruitment, graduate employment and programs that benefit the meat-loving public: "It will provide the states with a whole new industry that'southward prepared for the future."

The state's meat industry concurs. "It'due south critical that nosotros do this," says Johnsonville's Kevin Ladwig, who chairs a committee of concern leaders who are helping enhance funds for the project. Regardless of size, the some 500 meat plants in Wisconsin rely on the university for teaching, for consultation when problems ascend and for leadership on the ideas and trends they should be paying attention to in the future. "Without facilities that are modern and updated, the fright is that nosotros're going to lose that leadership part," says Ladwig.

As the industry moves forrard, food prophylactic continues to be a huge business organization—and an integral part of all equipment and manufacturing demonstrations, meat-crafting conversations and the industry's operations protocols, says Jeff Sindelar. "It'south where the nearly research dollars in post-harvest animate being agriculture are invested today," he says. "All but 1 of my research projects are either entirely focused on food safety or have a pregnant food safe component."

UW-Madison is home to one of the earth's foremost food prophylactic research programs, and the new meat products lab will give it a one-of-a-kind research facility: an "isolatable" biosafety level-ii laboratory equipped with safeguards required to introduce microbes that cause the nastiest foodborne illnesses. It will be a proving footing for strategies to detect and eliminate pathogens in the kind of setting establish in a commercial nutrient plant.

In its never-ending quest to explore new markets, the meat industry is looking across the meat case and, in fact, outside of the grocery store. 1 of the most promising areas for both inquiry and industry growth involves the parts of animals that people don't consume. Here, as well, the new facility is expected to farther advancement.

The inedible portion of a meat animal may institute 25 pct to 50 percent of its full weight. Some of that has long been turned into products such equally leather, bone meal and tallow (no longer used for candles only employed equally a lubricant in the steel industry). But there are costs associated with disposing of the remaining millions of tons of feathers, hooves, tissue and bone generated every year.

Animal sciences professor Mark Cook thinks of it not equally waste but as untapped potential. "This material has all the life support mechanisms for an animal," he marvels. "We're only eating the meat, merely essentially, everything else is what keeps the animal alive."

Food prophylactic research is a crucial component of meat science activities on campus. Kathy Glass, acquaintance director of the Nutrient Research Institute, gathers pepperoni samples that she will test to come across how thermal processing methods touch various strains of E.coli. Photo by Wolgang Hoffmann BS'75 MS'79

"We haven't touched the surface" of this relatively new field of research, says Cook, who holds more than xx patents and has started three companies based on discoveries from his three decades of research at CALS.

Developing new co-products from meat animals, from using hog aortas for homo transplants (as is already being done with porcine centre valves) to extracting novel enzymes and other complex molecules, would not merely add considerable value to the carcass (pound for pound, most traditional animal by-products have a low market value) but likewise have the potential to improve human and fauna health.

In fact, such co-products could one day be worth more than the meat, says Christopher Salm, CEO of the Kingdom of denmark, Wisconsin-based Salm Partners, which makes sausages with customized collagen protein casings for a diversity of name-brand customers. That already has happened in the shrimp manufacture, Salm notes, where the protein in the processed shells—which gives hairsprays their gloss and styling power, among other uses—is more valuable than the shrimp meat.

Efforts to tap markets outside of the food chain have expanded the value of grunter intestines, the outer walls of which have been used for centuries to create natural sausage casings. Scientific Protein Laboratories in Waunakee now extracts and purifies the anticoagulant heparin from the pig'southward intestinal mucosa, an inner prison cell layer that is involved in immunological functions and regulating nutrition.

Indeed, the pig is a treasure trove of useful proteins. "We've already identified more than a dozen applications for them," says Dhanansayan Shanmuganayagam, inquiry director in the lab of animal sciences professor Jess Reed, whose squad focuses on finding ways to use compounds derived from agricultural products to advance cardiovascular health and immunology.

Shanmuganayagam is excited by the potential a new facility would hold for a broad range of interdisciplinary research—and UW–Madison is uniquely positioned to take advantage of it, he says. Few institutions are abode to world-grade research programs in all of the relevant disciplines—including animal sciences, human and veterinarian medicine, pharmacology, biomedical engineering and microbiology—all amassed on the due west side of campus. Interdisciplinary work could event in the next generation of powerful imaging machines, new whole-tissue therapeutics and new command mechanisms for pathogenic threats such as diarrheal diseases that kill ane.v meg children worldwide every year, Shanmuganayagam notes.

"Yous can merely practice this here," he says. "In that location aren't a lot of creature science departments at agricultural land grant colleges where there likewise is a biomedical presence and a collaborative environment to pull this off. It takes all that to make this happen.

"This is very frontward-thinking not only of the university, but also of the members of the meat industry who have stepped up to be part of it," Shanmuganayagam says. "Many of them are excited by what they tin can do across meat—to be part of something that benefits homo as well every bit fauna health."

For more than information nearly the new lab, visit http://meatandmore.wisc.edu. For more on the Master Meat Crafter programme, visit http://go.wisc.edu/4rf5xz

This commodity was posted in Cover Story, Features, Food Systems, Main feature, Meat, Bound 2013 and tagged Andrew Geiss, Animal scientific discipline, Dan Schaefer, DATCP, Dhanansayan Shanmuganayagam, Geiss Meat Service, Jeff Sindelar, Louis East. Muench, Marking Cook, Mary Makarushka, Master Meat Crafter program, WAMP.

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Source: https://grow.cals.wisc.edu/deprecated/food-systems/meats-made-in-wisconsin

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